The Advantages of Global Standardization
نویسندگان
چکیده
The standardization strategy implies the adoption of a unique market policy or the regional homogenization of the international products development programmes. On the international level, the literary sense of standardization of 100 % uniformity is used only in several exceptional situations, in all external market. Many companies gain a lot of benefits as a consequence of standardization their products components simultaneously with the same capacity to adapt the final product to each market consumer segment. Different companies have different levels of standardization, but in few cases it could be 100% standardized product.
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تاریخ انتشار 2010